Once again, Caleta Gaming is proud to collaborate with FashionTV Gaming Group, a global leader in luxury lifestyle entertainment, to deliver premium branded experiences. This renewed partnership highlights a shared commitment to innovation, high-end storytelling, and visually striking game design—fusing Caleta’s technical expertise with the iconic FashionTV brand in FashionTV Flash Diamond. In 2024, FashionTV and Caleta delivered the video bingo title FashionTV Aqua Boutique, packed with engaging features that elevated gameplay.

In the following interview, Pamela Galea Preca, Commercial Director at FashionTV Gaming Group, shares insights into what this partnership represents, the creative and commercial goals behind FashionTV Flash Diamond, and how luxury branding is shaping the future of online gaming.

1. What does the partnership between Caleta and FashionTV Gaming Group represent for your brand?

We’re delighted to partner with Caleta once again, as we continue to bring the world’s leading luxury lifestyle brand into the heart of online gaming through our best-in-class collaborations. Caleta’s proven innovation, creativity, and expertise make it an ideal partner for translating the signature FashionTV identity into a compelling gaming experience.

Together, we’ve brought new energy, luxury, and style to the crash game genre – delivering a product that blends premium visuals, high-end storytelling, and exceptional technical performance. It’s a testament to the power of our unique brand-to-business model that allows partners like Caleta to transform one of the world’s most recognisable megabrands into a standout game and a new revenue pipeline.

Brazil is a strategically important market for us, and we’re committed to deepening our presence by working with leading local operators and providers who share our vision. Our partnership with Caleta is part of our ongoing commitment to expanding our footprint in the region, as we seek to further penetrate the market via local strategic partners.

2. What are the main goals behind creating the FashionTV Flash Diamond game in collaboration with Caleta?

We wanted to create a high-energy crash experience that embodies the essence of the FashionTV world – luxury, excitement, and global appeal – while delivering strong, reliable performance for our partners. Combining Caleta’s innovation with the power of the FashionTV brand identity has allowed us to deliver a standout product in terms of gameplay, brand experience, and reach.

The result is a truly unique title that will boost acquisition and retention for operators – setting a new standard for the crash game category and cementing our valued partnership with Caleta.