Caleta was founded by Fabíola Jaeger and Paulo Nova.

The two met while working together on the development team of a gaming company in 2010.

At that time, Paulo worked on front-end development, while Fabíola focused on creating mathematical models, assisting with final testing to ensure the games' RTP was accurate, making small gameplay adjustments, and so on. This meant they were constantly collaborating closely to achieve the desired results.

They became good friends, believing their skills complemented each other and always recognizing the great potential in the gaming market. Additionally, both had a strong desire to become entrepreneurs. In 2013, they decided to work on their own project, which, after a few months, led to the creation of Caleta.